M&M’s, distributed by MARS, is the world’s best selling candy with annual sales of approximately 1.8 billion dollars. M&M’s can serve as a stress reliever or simply satisfy a sweet tooth. The slogan used to promote M&M’s “Melt in your mouth, not in your hands” is deemed one of the most brilliant advertising campaigns of all time.
M&M’s contain less artificial flavors and are made with real milk chocolate, sugar, cocoa butter, skim milk and other ingredients which make them a better option over competing candies. You are able to consume various M&M’s of different colors at the same time and enjoy the chocolate sensation, but if you do this with starbursts, it will produce a new flavor which is not as pleasant. The new flavor profiles experienced when several Starburst candies are mixed together shows you that it contains more artificial flavors.
M&M’s cute characters attract people of various ages! Each color M&M comes to life with an animated character which excites consumers as they are shown with different personalities. The entire colorful crew of characters intrigue consumers with their unique personalities and appearances. A colorful sensation with arms and legs can excite any child and persuade parents to make a purchase.
M&M’s are a well known brand all around the world. It’s colorful packaging and candies make then irresistible. M&M’s are easily identifiable thanks to their colors, funny characters, unique marketing, great taste and recognizable logo and packaging. They are also a very interactive brand; consumers can play with M&M’s on the website,create their own characters and visit the M&M concept stores in many major cities around the world.
Some people say that M&M’s are too expensive compared to Starburst and are very indulgent because of the rich milk chocolate. Starburst claims that they have more flavors but they indeed contain more artificial flavors. How will you color your world...with M&M’s or Starburst?
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